BOFU Content Built to Drive Conversions.

We help high-growth B2B SaaS companies create a bottom-of-funnel, organic content strategy that drives attributable pipeline

The Problem

There's a gap in your content strategy


Information is scattered across teams

Your most important customer and product information is scattered across your internal teams.

Your content team is stretched

Your content team is small and limited on resources. They may be knowledge gaps when it comes to knowing how to create BOFU content.

You are focused on search volume vs intent

You've been publishing content on the blog but it's mostly top-of-funnel content and you're seeing an increase in traffic but no increase in leads.

Content agencies aren't delivering

You've been working with an SEO agency but they don't track how many inbound leads their content brings in and you find yourself having to edit a lot of their work.

Our solution

Create comparison pages that drive attributable pipeline

Phase 1

Creating a collaborative workspace


Your team gets a collaborative workspace in Coda to execute and learn from. No more endless email threads. All of your deliverables and education are consildated in one space that you own. Forever.

Phase 2

Customer and product alignment across teams


We help your team gain customer and product alignment by consolidating your most important customer and product information across your internal teams (sales, customer success, product, marketing) and using this as the foundation for our content strategy.

Phase 3

Create your BOFU content


We then create a bottom of funnel conversion-focused content strategy using the information we learned from customer and product research. We find your most valuable keywords and create product-led content that bakes your customer research into the content and captures an audience that are solution aware and demo ready.

Phase 4

Understand which articles are driving pipeline


Your team gets a 24/7 live reporting dashboard that shows exactly which BOFU articles are converting. No more once a month reporting from content marketing agencies. You can check the results of your efforts at any time. How its supposed to be.

These wonderful humans had some nice things to say about me ❤️

I've been working with Lashay for 6+ months now and she's provided my organization with invaluable content strategy guided by all of her extensive research on how to effectively generate leads using bottom-of-the-funnel frameworks. With her guidance, we've been able to produce content that has dramatically increased our number of high-quality leads across a number of our product verticals.In addition to her extensive industry knowledge, Lashay has a positive can-do attitude, a calm and friendly demeanor, and a great sense of humor. She's terrific to work with and I recommend her highly!

Jacqueline Berkman
Content marketing manager at SoundThinking

Unlike many writers and marketers that just focus on word count, social shares, or getting traffic, Lashay understands the focus should be on getting conversions from content.She smartly focuses on content strategy and writing from that lens: what keywords and topics can convert the best, and how do I sell and position this product in the piece in a way that will drive as many conversions as possible.That's smart and will get the best ROI for her employers and clients. A ton of businesses would be lucky to have Lashay help them with their content and SEO.

Devesh Khanal
Co-Founder Grow & Convert

In the decade of online marketing experience, I have never encountered a content marketer with the commitment and work ethic of Lashay.Before a single article is written or a single KW is pursued, she dug deep down into my industry to fully understand my ideal client profile.She came up with a bottom of the funnel strategy, which was only rivaled by her top of funnel strategy, ensuring all possible leads could be pursued simultaneously.She understands that sales are the lifeblood of any company and commits full-heartedly to generating leads with the diligence of the company owner.I can honestly say I now better understand my client base because of Lashay’s expertise. There is nobody I trust more than Lashay.

David LoPresti
Co-Founder ADA Compliance Pros

Lashay is a brilliant B2B content strategist. She gets it. Every time we chat I nod my head in agreement with her insights and cheer on her ideas. Not a lot of folks in content are comfortable carrying a number, Lashay most certainly is, and that's (part of) what differentiates her from the litany of content consultants out there. She's a rising star in B2B content.

John-Henry Schreck
CEO Growth Plays

Packages

Powered On

✓ Customer and product alignment workshop✓ Collaborative workspace✓ Buyers journey canvas✓ Content strategy canvas✓ Existing content audit✓ Create 6 comparison pages✓ Async advising✓ BOFU Academy

Charged-up

✓ Customer and product alignment workshop✓ Collaborative workspace✓ Buyers journey canvas✓ Content strategy canvas✓ Existing content audit✓ Create 8 comparison pages✓ Async advising✓ BOFU Academy

Plugged-in

✓ Customer and product alignment workshop✓ Collaborative workspace✓ Buyers journey canvas✓ Content strategy canvas✓ Existing content audit✓ Create 10 comparison pages✓ Async advising✓ BOFU Academy

Let's create your BOFU content strategy.

Here's exactly what you can expect when you reach out

1. Intake questions


You'll fill out a form that asks some high-level questions about you and the company.

2. Schedule a strategy session


You'll schedule a 20-min meeting with Lashay.

3. Understand your team's specific needs


We'll discuss the specific roadblocks ypour team is facing and walk you through our process to create comparison pages.

4. Choose the package thats best for you


If what we discuss makes sense to you, you can select a package, sign the contract and we begin onboarding.

Hey, I'm Lashay 👋🏿 founder of Authority Plug

I've led and built profitable content marketing strategies for SaaS companies while working in-house and across several content marketing agencies.Having started off as a freelance writer, to then becoming a Senior Content Marketing Manager I have the unique knowledge of being on both sides. Knowing how to get writers to produce high-converting content and knowing how to create a content strategy that generates SaaS companies real, attributable pipeline.Some of my best clients have a small content team that's been actively creating content but that content isn't driving direct demo signups.Now I'm working with SaaS companies and marketing leaders as a consultant to help their team execute a profitable, repeatable content marketing strategy.


Frequently Asked Questions

Who is this service for?

This service is best for a SaaS marketing leader who manages a small content team that is producing content but lacking strategy.They want their team executing a content strategy that drives attributable pipeline.

Will I work with Lashay directly?

Yes, Lashay will be directly working on your comparison pages and be the main point of contact during the engagement.

Why should we work with you vs bringing someone in-house?

✓ No extra resources needed like recruiters to hold dozens of interviews✓ No employee onboarding✓ Average salary of a content marketing manager is $129,166. You'd pay less than half of that.✓ A mid-level employee turnover costs 150% above their annual salary to replace. You have the flexibility to end the engagement whenever you'd like with no extra costs to the company✓ A junior-level employee needs to be trained on content strategy. We bring over a decade of content marketing experience into your SaaS businesses and provide proven frameworks and playbooks that allow us to come in and hit the ground running

Why should we work with you vs working with an SEO agency?

✓ Other agencies take months, sometimes years to execute lead driving SEO strategies. We plug your team into templates and frameworks, helping them work in sprints, getting what would take an agency months to execute, in weeks✓ SEO agencies charge a higher markup to cover the costs of their internal team. We work with YOUR content team to execute a lead driving content marketing strategy✓ Most SEO agencies just focus on traffic, but not leads. We help your team create a conversion-driven content strategy and set up reporting that tracks leads as the primary KPI so content attribution is clear✓ When ending an engagement with an SEO agency, they take their system and processes with them. We give our system and processes to your team so even if our engagement ends, your team still has everything they need to continue to execute a profitable content marketing strategy

Do I need a large content team for this to work?

Nope. These strategies are executed by me so I can take one more thing off your plate. You'll know your BOFU function is ran by a professional with proven results.

What are the payment terms?

It's required that the first 30 days be paid up-front to begin onboarding. Teams also have the option to pay for the full 90 days.

Pipeline Powerhour⚡️

Me and you for one hour. Anything you can ask about managing a content team, content strategy or SEO.

Maybe you run a small content team
And you're having trouble understanding creating a content strategy that drives inbound leads
Or maybe
You're an in-house or freelance content marketer who is struggling to understand how to create a profit-driven content strategy
Regardless of which of these fit your description
Talking to someone who has experience with both being a freelancer and running a content team
Is going to significantly speed up the learning curve for you

And after spending the last 10 years of my life in content marketing
I've made almost every possible mistake you can make
Let me help you avoid them

Content Marketing Dashboard ⚡️

A content marketing dashboard designed to consolidate your company's most important customer information. A centralized hub to run your content strategy from.

Here's what's included in the dashboard

Customer and Product Research Questions

- Helps your team achieve content marketing and sales alignment- Insight on who your ICP is and WHY they buy from you- Gain an understanding of who your competitors are and their weak points- Know the exact language your prospect uses when searching for a solution like yours

Keyword Research Work-board

- Lets your team which know what keywords should be prioritized- Integrates directly into a content work-board for seamless content production- Fluid and easy to customize for your team

Bottom-of-funnel Content Brief + Content Frameworks

- Content brief designed specifically for BOFU articles- Helps writers methodically think through how the product solves customer pain points- High-converting content frameworks- Content briefs plug directly into the content frameworks

Content Work-board

- Pulls articles directly from the keyword work-board- Simple, visual layout so you and your team knows where each piece is in the production process- Sort by whichever view works best for you

Clear and Concise Reporting

- Looker studio dashboard designed for clear reporting- Shows exactly which articles are driving conversions- Completely customizable to your business

Content Marketing Simplified Through Visual Frameworks ⚡️

Every other Friday you'll get one actionable content marketing tactic and a visual framework that simplifies it. In less than 4 minutes.

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